In recent years, the company has acquired Kobo and its ebook hardware, video streaming service Viki, and a stake in Pinterest. Connect, Inspire, Do with Rakuten Viber Turn on Caller ID to add an extra layer of protection to your account No Every wobble is progress, right. The Viber deal is just the latest in Rakuten’s expansion efforts. The Rakuten Viber chat app is adding Caller ID and a spam filter into its Android app. It's creeping into every part of Chinese commerce, this WeChat app, and Viber will probably do the same type of thing." This is a fantastic way for your clients to interact with your business in a new and unique manner. Create branded filters and lenses that can be used by your customers when they take photos or videos. Rakuten has a philosophy that it calls 'Shopping is Entertainment.'"Īnd competing in the messaging marketplace means tying its apps into every other facet of its business.Īn analyst who talked to Bloomberg drew parallels to WeChat, a similar app in China that has nearly 300 million users of its own. With Rakuten Viber Lenses, you can express your identity in a modern and engaging way. Viber users can no doubt look forward to having new services dangled in front of them. "It appears Viber will add a communications dimension to Rakuten's expanding digital portfolio. Download Viber More than messaging With a variety of calling and messaging features, you have endless options when it comes to expressing yourself. These solutions are perfect for businesses of all sizes and can help you to reach your target audience in a cost-effective way. Also, consider Rakuten Viber Stickers and Rakuten Viber Lenses as an innovative way to connect with your audience. Viber provides multimedia messaging to other Viber users, without requiring a traditional phone plan - calls, texts and photo messages are free over Wi-Fi, or use a customer's wireless data plan.Ī writer for GigaOM suspects Rakuten has improvements in mind for the service. Home Viber Free and secure calls and messages to anyone, anywhere Keep your conversations going no matter where you are. According to LivePerson’s survey, 64 of people approve of businesses using information they shared directly in messaging conversations to improve their customer experience. Rakuten Viber offers a range of other advertising solutions, including Viber Calls, Post-Call, Explore. Messaging apps are taking over the world and … what is happening in communications is very, very important." (Via The Wall Street Journal)Īs Rakuten CEO Hiroshi Mikitani told Re/code, "This is a no-brainer. The deal would bring Viber's 300 million users under Rakuten's customer umbrella, giving it growth opportunities in developing regions of the globe where its online shopping, travel and banking services don't currently reach. Japanese e-commerce giant Rakuten is plunking down $900 million for mobile messaging app Viber.
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